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Over the years the name of the business changed to reflect changes in direction and emerging fashion trends to evolve into the current flagship store, Swartz Fine Fashions.
During the 100 year history of the business, only two changes of ownership occurred. Nathan's son in law, Sam Blumenthal, ran the business from 1960 to 1979, when upon retirement he sold to the current owner, Jim Shaen. Recently Jim's son Christopher has taken a keen interest in fashion and the marketing end of the business and now joins his father in the daily operations of the store to ensure the proud family tradition continues.
Keeping abreast of changes in fashion trends, and in order to provide outstanding customer service, the store has expanded over the years to accommodate a larger inventory of upscale Men's and Women's collections featuring world class labels like Hugo Boss, Belstaff, Diesel and Brax.
As Thunder Bay's premier fashion retailer, Jim and Christopher Shaen continue to update and add to their collections with a focus on maintaining the latest in designer labels while providing unparalleled customer service.
As Nathan Swartz once said, "Whether it's buying a suit or a pair of socks, I want to ensure that every customer that walks through our door realizes an unforgettable shopping experience."
Swartz Fine Fashions, the tradition continues...